Р Р†Р вЂљРЎС™I think that thereР Р†Р вЂљРІвЂћСћs an awakening to the need for soft power as people look at the crisis in the Middle East and begin to realize that hard power is not sufficient to resolve it,Р Р†Р вЂљРЎСљ he says. In Iraq, Nye argues, the use of soft power could draw young people toward something other than terrorism. In other situations, however, soft power is more effective, though it has been too often overlooked. In the 1990s, when the Taliban was providing refuge to Al Qaeda, President Clinton tried-and failed-to solve the problem diplomatically instead of destroying terrorist havens in Afghanistan.

Hard power is often necessary, Nye explains. The result is smart power, a tool great leaders use to mobilize people around agendas that look beyond current problems. Kennedy School of Government, the next president must be able to combine hard power, characterized by coercion, and what Nye calls Р Р†Р вЂљРЎС™softР Р†Р вЂљРЎСљ power, which relies instead on attraction. government official and a former dean at Harvard UniversityР Р†Р вЂљРІвЂћСћs John F. Exercising military and economic muscle alone will not bring peace and prosperity.Р вЂќР вЂћccording to Nye, a former U.S. administration will face enormous challenges to world peace, the global economy, and the environment.

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